- Make Events genuinely useful without requiring an account. Let a visitor open an event and tap something like “I’m Going” or “Interested” as a guest. We could ask only for a display name and optionally Instagram handle, then show something simple like “18 people are interested · 7 CNTS Partners attending.” Logged-in Partners would still get richer functionality, but ordinary riders wouldn’t hit a registration wall.
- Add “Suggest an Event.” This could become one of the strongest traffic generators because CNTS stops being just an event listing maintained by you and becomes something the community helps populate. A guest submits event name, date, location, organiser/social link and a short description. It enters a moderation queue; nothing publishes automatically. Then we can advertise it socially as “Know something happening? Put it on CNTS.”
- Build sharing into every event. Not just generic share icons. Give people an obvious action such as “Send This To Your Crew.” On supported devices we can use the native share sheet so they can send the event through Messenger, SMS, WhatsApp, Instagram DMs, etc. The shared link should take the recipient directly to that event rather than the general Events page.
- Turn Lids Off into an interaction, not just a programme people watch. The strongest campaign idea to me is “Whose lid should come off?” Visitors could nominate a rider — themselves or someone they know — with a very short form. Social posts then become something like: “Everybody knows a rider with a story. Who should we sit down with?” That sends people to CNTS without asking them to abandon Instagram. It gives them a reason to visit.
- Give Lids Off individual episode pages eventually. Each episode becomes a permanent CNTS destination containing the video, rider introduction, selected quotes, photos, Partner credits and links. Social carries the clips; CNTS holds the complete story. That distinction is important. Instagram becomes the trailer. CNTS becomes the archive.
- Create a “This Weekend” reason to return. On Thursday/Friday, social content could point people to “What’s On This Weekend” at CNTS. The Events page could automatically surface the next few days. That creates habitual traffic rather than relying on occasional promotional pushes.
- Use Partner attendance as a drawcard. We already have the foundations for this. Imagine an event card saying “3 CNTS Partners attending.” A rider can open it and see which photographers/videographers expect to be there. That gives people another reason to check CNTS before attending an event — particularly if they want to know who may be shooting.
- Add lightweight community signals rather than comments. I would avoid building another social network. No feeds, likes, giant discussion systems or anything that competes with Facebook/Instagram. But small actions such as Going, Interested, Nominate, Suggest, and Share are perfect. They make the website participatory without turning CNTS into Facebook-with-motorcycles.
- Use QR codes in the physical world. Once the Events and Lids Off systems are worth visiting, a small CNTS QR on stickers, cards, Partner material, bike-night signage or event photography could point to something useful — not merely the homepage. For example: “Find tonight’s photographers”, “See upcoming events”, or “Tell us your story.”
- Give social promotion a recurring CNTS call-to-action. Rather than constantly posting “visit our website,” every campaign gets a specific reason: Find somewhere to ride. Suggest an event. Tell us you’re going. Find the photographer. Nominate a rider. Tell your story. The website becomes the tool behind the campaign rather than the thing being advertised.
The part I particularly like is that these ideas reinforce each other.
Someone visits to look at an event → RSVPs → shares it with two mates → notices a Partner attending → looks at their profile → sees Lids Off → nominates somebody → that person receives the link → now they’ve discovered CNTS too.
That is an actual traffic loop, rather than us trying to manufacture page views.